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At the core of Gus’s coaching philosophy lies The GHD Method™, a proprietary training system that fuses scientific conditioning, psychological uplift, and explosive joy into every session.
Gus Allieu is one of Britain’s foremost fitness experts. For over 16 years, Gus has been the force behind thousands of physical and mental transformations, delivered not just with sweat, but with soul.
As the founder of THE GHD METHOD™ and GHD Fitness in London, Gus brings more than experience to the gym floor. He brings heart. Grit. Joy. And an unshakable belief: that inside every person lies a champion waiting to be unleashed.
Gus built a movement. One grounded in purpose, passion, and the belief that fitness should show results and be fun. That no matter your age, shape, ability, or background, you deserve to feel strong in your body and unstoppable in your mind.
Gus Allieu
From absolute beginners to elite athletes. From busy professionals to neurodivergent clients. From pregnant and postpartum women to those recovering from injury or disability. Gus has trained them all, with unwavering dedication and a training style his clients describe with one repeated word: FUN.
His group classes are a phenomenon, regularly full to capacity, bursting with music, movement, and momentum. But no two classes are ever the same. Every session is built to ignite you, to challenge you, and most of all, to make you forget you're even working out.
At GHD Fitness, the goal isn’t just aesthetics. It’s alignment, between body and mind, between energy and purpose. Whether he’s coaching one-to-one or leading a sunrise group class at 6am, Gus knows the truth: If you start your day with power, you take that power everywhere.
Gus Allieu